Privacy Policy
Listwell — listwell.co.uk
Last updated: 21 March 2026
1. What information we collect
Information you give us directly:
- Your name, email address, phone number, and business details when you contact us, fill in a form on our website, or sign up for our service
- Payment information (processed securely by our payment provider — we do not store card details)
- Any other information you choose to send us
Information we collect automatically:
- Technical data such as your IP address, browser type, device type, and operating system
- Usage data such as pages visited, time spent on pages, and referring website, collected via Google Analytics
- Cookie data (see our Cookie Policy below)
Information we collect from public sources:
- Publicly available business information from Google Business Profiles, Companies House, social media pages, review platforms, and online directories
- We use this information to build an initial profile of your business's digital presence so we can provide our service with minimal effort from you
2. How we use your information
- To provide, maintain, and improve our digital presence management service
- To communicate with you about your account and our service
- To send you marketing communications (only with your consent, and you can opt out at any time)
- To analyse website usage and improve our website
- To comply with legal obligations
3. Legal basis for processing
Under UK GDPR, we rely on the following legal bases:
- Contract: Processing necessary to provide our service to you
- Legitimate interests: Analysing website usage, improving our service, and conducting business development outreach to businesses whose publicly available information suggests they could benefit from our service
- Consent: Sending marketing emails and setting non-essential cookies
- Legal obligation: Where we are required by law to process your data
4. Marketing communications
We may send you emails about our services if you have given us your consent or if you are an existing customer and the emails relate to similar services. Every marketing email includes an unsubscribe link. You can also contact us at [email protected] to opt out at any time.
Where we contact businesses using publicly available business contact details, we do so on the basis of legitimate interest and in compliance with the Privacy and Electronic Communications Regulations (PECR). Every such communication includes a clear opt-out mechanism.
5. Who we share your data with
- Service providers: Including Google (Analytics), email platforms, and payment processors, who process data on our behalf
- Professional advisers: Such as accountants or legal advisers where necessary
- Law enforcement or regulators: Where required by law
We do not sell your personal data to third parties.
6. International transfers
Some of our service providers (such as Google) may transfer your data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the ICO.
7. How long we keep your data
- Client data: For the duration of our service agreement plus 6 years (for legal and accounting purposes)
- Website analytics data: Retained by Google Analytics for 14 months
- Marketing contacts: Until you unsubscribe or ask us to delete your data
- Enquiry data: 12 months from last contact if you do not become a client
8. Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data
- Object to or restrict processing
- Data portability
- Withdraw consent at any time (where consent is the legal basis)
To exercise any of these rights, contact us at [email protected]. We will respond within one month.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
9. Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure.
10. Changes to this policy
We may update this policy from time to time. We will post any changes on this page and update the “last updated” date. For significant changes, we will notify you by email where possible.